Final Year Project

In order to be successful on social media, I have to be able to keep my social media filled with content and be posting at prime times. Since I will be using Hootsuite to post to my social media accounts. I can post at prime times without having to think about it. I have created an Instagram and Facebook page for my business. I will be using the help of Instagram's hashtags and using them as a way to attract new and potential clients.

In order to promote my brand I have created an advertisement on Facebook spreading awareness about the launch of Petite Apparel. Creating an advertisement on Facebook was quite simple. Because I have already made marketing material such as the launching soon poster it was easy to set up. The process involved me adding text and choosing the demographic I wanted to aim he store ad advert at. By targeting the demographic and store correctly I have now acquired Page Likes and likes on the post. In total so far I have spent £40 on advertising, even though it is a lot of money at this point, I need to spread awareness in order to make a profit.

From completing my competitive analysis I was able to take away a few valuable lessons: 1. Social Media is important It is what attracts traffic to your website and you product 2. Presentation is everything If your website looks hideous no one is going to trust you or your products 3. Branding has to be consistent You can not have different logos or content unless stated for a reason. It is important to stay true to who you are and what you can deliver.

To give a sense of luxury but without the luxury, I decided to employ the values customers want into a product that I can provide. For product creation, I have researched the best sources of yarn. The yarn I will be using to create the booties, mittens and hats will be Debbie Bliss Baby Cashmerino, I have chosen to use this yarn because it keeps babies warm in the winter but also keeps them fresh in the summer. The thread that is used is a combination of Merino Wool, cashmere and acrylic. The acrylic is excellent for washing the products in the washing machine. The components of the wool are the things that were highlighted in the results of my survey. The blankets, however, are made from Merino Wool but have a stronger edge of Acrylic, this is something that has been put into place for practicality.