Final Year Project

According to the work Wiki How there are three steps I need to follow in order to create a successful brand. 1. Creating an Authentic Look and Message 2. Gaining Customer Loyalty 3. Promoting Your Brand Point one starts with .pinpointing your mission' under this section wiki how highlights that I need to look at the service I will be providing my customers, what is the message I am trying to convey.   Why did you start this business? I started Petite Apparel because as a young girl I always used to see my Nan knitting and admired the products that she was able to make. After watching her create cardigans and more, I took an interest in knitting and the things I could create. Fast forward 15 years or so, my passion for knitting was ignited but producing the products was not something that was at the forefront of my mind. However, I have seen many friends create their own businesses whether it would be on Instagram, Facebook or anywhere else, I have been able to ...

For my final year project, I will be creating and establishing my own business. For a while now I have taken up the hobby of knitting and think that it is time that I create my own brand, selling what I make. I have decided to call my business 'Petite Apparel', as I will be focusing on baby clothes such as booties, mittens and hats. I know that building this final project will help me to create a future after university as I will be carrying it with me. To start, I will be looking into Journals and articles that look into building brands and use them as a referencing guide. From this I will move on to learn about building a brand and the importance of building a brand the right way and how to market efficiently. At the end of this module, I will be handing in a production pack, a research pack, a product and a website. This is something challenging for me. Previously, I have always focused on websites as a stand-alone, and because I am building a business, I will have...