For my final year project, I will be creating and
establishing my own business. For a while now I have taken up the hobby of
knitting and think that it is time that I create my own brand, selling what I
make. I have decided to call my business 'Petite Apparel', as I will be
focusing on baby clothes such as booties, mittens and hats. I know that
building this final project will help me to create a future after university as
I will be carrying it with me.
To
start, I will be looking into Journals and articles that look into building
brands and use them as a referencing guide. From this I will move on to learn about
building a brand and the importance of building a brand the right way and how
to market efficiently.
At
the end of this module, I will be handing in a production pack, a research
pack, a product and a website. This is something challenging for me.
Previously, I have always focused on websites as a stand-alone, and because I
am building a business, I will have to stretch myself in new ways and learn new
strengths.
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