According to the work Wiki How there are three steps I need to follow in order to create a successful brand.
1. Creating an Authentic Look and Message
2. Gaining Customer Loyalty
3. Promoting Your Brand
Point one starts with .pinpointing your mission' under this section wiki how highlights that I need to look at the service I will be providing my customers, what is the message I am trying to convey.
Why did you start this business?
I started Petite Apparel because as a young girl I always used to see my Nan knitting and admired the products that she was able to make. After watching her create cardigans and more, I took an interest in knitting and the things I could create. Fast forward 15 years or so, my passion for knitting was ignited but producing the products was not something that was at the forefront of my mind. However, I have seen many friends create their own businesses whether it would be on Instagram, Facebook or anywhere else, I have been able to witness their growth, and I would like that for my own business.
What goals do you want to achieve?
For this business, I want to be able to give a simple yet luxury-like feel to the mothers and fathers that will be buying the products. I want to be able to build a foundation of trust and encompass a relationship with them. I want to be able to make a company, business and brand that lasts for a long time and thrives.
Who are the people you want to help?
I want to help, mothers, fathers, gift givers and babies.
What makes your company different from others in your field?
There are many knitting companies to exist in the knitting community, while there is not one business in particular that focuses on babies in the UK and in the form as a website. These are two places where I am going to focus on my business. Similar to other small businesses I will be hand knitting products once the order has been placed, however, I will be creating bundles of items and focusing on customer feedback and reviews to promote the brand.
From the first session of learning to build a brand, I have been able to understand that there has to be a gap in the market for my business to be successful. The brand itself needs to be clear and concise, it needs to be something with meaning and connotates well with the audience. Whatever I build this brand on, it has to be on the foundation of the premise.
wikiHow (2006). Build a Brand. [online] wikiHow. Available at: https://www.wikihow.com/Build-a-Brand [Accessed 04 Nov. 2018].
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