To promote my brand and ensure that I am spreading awareness about it, I have to create a strategy and a plan. Exposure is something that I will need to gain customers, and build a profitable business. The nature of my business is online, and I want to be able to acquire customers this way also. To do this, I will have to use the information from my survey and use it to my advantage.
There are advertising businesses which I can use to help promote my business. In this instance, I will be using Facebook ads to target the right demographic and enable recognition within the brand. I do also hope to gain customers through the use of market stalls and networking events. This will be something I will think about later on. I am not sure if I want to target magazines and print just of yet because I want to find out my bearings and find out what works and what does not before I spend money.
Before I can share an advertisement, I will have to make an advertisement. This week I want to make a series of flyers and posters that I can use to my advantage. To stay ahead of the game I will be producing adverts that can last me through the year and hopefully be recycled for next year also. These will be adverts such as baby season, Easter, seasons and sale.
Again this is where branding comes into play. I will be at sometime purchasing stickers, that which I will use to add a personal touch to my boxes before being delivered to customers. This will add a nice touch and make my brand seem more personable - which is what I want.
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