Having a business is great, but serving the right demographic is crucial. To develop this brand further, I will have to find and target the correct demographic. To see this demographic, I will be creating a survey on survey monkey to find out more about my audience. This will enable me to focus my advertisements correctly and efficiently.
I used common market research questions from https://blog.alexa.com/market-research-questions/ to formulate the survey. I chose this method because it was easier and would deliver similar results to a focus group. The main reason I decided to do a study online was because of the ease of access. By completing a survey, online users are not limited to the ways to which they can respond to questions. By completing the survey online, it also reaches a broader audience, which is something that is needed to create a successful recollection of data.
A link to the survey can be found here: https://www.surveymonkey.co.uk/r/KZ8N9L3.
The results of this survey can be found in my research pack.
Kosaka, K. (2018). 29 Market Research Questions to Guide Your Marketing Strategy. [online] Alexa Blog. Available at: https://blog.alexa.com/market-research-questions/ [Accessed 19 Nov. 2019].
I used common market research questions from https://blog.alexa.com/market-research-questions/ to formulate the survey. I chose this method because it was easier and would deliver similar results to a focus group. The main reason I decided to do a study online was because of the ease of access. By completing a survey, online users are not limited to the ways to which they can respond to questions. By completing the survey online, it also reaches a broader audience, which is something that is needed to create a successful recollection of data.
A link to the survey can be found here: https://www.surveymonkey.co.uk/r/KZ8N9L3.
The results of this survey can be found in my research pack.
Kosaka, K. (2018). 29 Market Research Questions to Guide Your Marketing Strategy. [online] Alexa Blog. Available at: https://blog.alexa.com/market-research-questions/ [Accessed 19 Nov. 2019].
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