Decide How You Want To Be Seen 1.2

1.2 of Wiki Hows article is based upon deciding where I want to be seen as a brand and a business. This is important due to consumers and customers will be using this as a point of reference to contact you.  The purpose of this section is to get me thinking about what customers will see when they look at my brand, they need to know that it is a place where they can place their trust. 

How do I want my brand to be perceived, is something that is pivotal and can necessarily make or break the business. I want to be able to provide my customers with something that is reliable, trustworthy and is worth it. From this section, I was able to deter that for the business it is essential to understand the image I am trying to portray and to be perceived in a particular light I have to be able to manipulate it that way and stick to it. 

Petite Apparel's Mission:

Knitted baby wear - Reliable, Comfortable, and Made Especially for You.