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The starting point


For my final year project, I will be creating and establishing my own business. For a while now I have taken up the hobby of knitting and think that it is time that I create my own brand, selling what I make. I have decided to call my business 'Petite Apparel', as I will be focusing on baby clothes such as booties, mittens and hats. I know that building this final project will help me to create a future after university as I will be carrying it with me.

To start, I will be looking into Journals and articles that look into building brands and use them as a referencing guide. From this I will move on to learn about building a brand and the importance of building a brand the right way and how to market efficiently.

At the end of this module, I will be handing in a production pack, a research pack, a product and a website. This is something challenging for me. Previously, I have always focused on websites as a stand-alone, and because I am building a business, I will have to stretch myself in new ways and learn new strengths.


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