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Have a presence on Social Media 3.2

Social media is something that is commonly used as a marketing strategy to boost visibility and increases your audience. It has been argued that social media is one of the best ways to build a brand, and this has been shown throughout my research pack. To generate an audience and to keep an audience, it is crucial to update and post regularly. However, to do that then I will have to have images ready to upload, which currently I do not have. I think, in the meantime while I set up and create my products, I will be using royalty free images to create a following until the launch of Petite Apparel.

 The images I will use will be images that consist of Yarn, Wool and complete projects. To post these, I will need to create some social media platforms with this business name. According to my research the best place to build a following, and populated platforms are:
  • Instagram
  • Facebook 
  • Twitter


 So I will be making social media accounts on these three platforms. Links can be found below:

 Instagram: https://www.instagram.com/shoppetiteapparel/

 Facebook: https://www.facebook.com/shoppetiteapparel/?ref=bookmarks

I am not sure whether or not I will be creating a social media account for Twitter just as yet, as both networking platforms will take time to update and generate content for. I will think about it. 

There is a range of applications that allow me to time and schedule posts that will be posted continually from Facebook and Instagram from one place. This will be good for business as I will be able to create posts and generate content at all times. There are three apps that I will be looking at these are, Buffer, Hootsuite and Later. All of the apps do the same thing so for me it is all about preference. 


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