Final Year Project

To promote my brand and ensure that I am spreading awareness about it, I have to create a strategy and a plan. Exposure is something that I will need to gain customers, and build a profitable business. The nature of my business is online, and I want to be able to acquire customers this way also. To do this, I will have to use the information from my survey and use it to my advantage.  There are advertising businesses which I can use to help promote my business. In this instance, I will be using Facebook ads to target the right demographic and enable recognition within the brand. I do also hope to gain customers through the use of market stalls and networking events. This will be something I will think about later on. I am not sure if I want to target magazines and print just of yet because I want to find out my bearings and find out what works and what does not before I spend money. Before I can share an advertisement, I will have to make an advertisement. This week I wan...

The feedback that was received by my audience allowed me to understand things through the eyes of a customer. At this current point, I have not yet had a customer that has given me feedback. This could be a good thing, but it could also be a bad thing.  Feedback is something that may deter the thoughts and opinions of other customers, if the feedback is good then more people are likely to purchase again or if it is bad then they will not. Talking to my customers will allow me to understand things and help me to improve on the matters at hand. It is important to listen to the customer because they are the people that I am trying to impress with my products, and it is them who I want to be able to trust me with their items.  In order to be able to carry out great customer service I will have to remember: 1. The customer is always right 2. Respond quickly and efficiently. 3. Make is personable

Many businesses sell baby attire. However, the sector I want to analyse is the knitted babywear sector. To find these businesses, I will be searching keywords into Google and see what activities show up. The businesses that I was able to find were: Mabli, Etsy and Muoi. These are the top three companies that sell knitted babywear. As we can see there is not a variety of businesses for customers to choose from; therefore I will not be inserting myself into a highly saturated industry. When scouting for these companies, I also stumbled across a baby business called ‘Baby Mori’. At first, I was not interested in them because they did not sell knitted garments; however, that does not mean that they are not competition for me. For this reason, I will be researching into this brand also. By researching into existing businesses, I will allow myself to understand where I stand as a business, look into what customers are into and learn from the previous companies have made before. I will be ...

Having a business is great, but serving the right demographic is crucial. To develop this brand further, I will have to find and target the correct demographic. To see this demographic, I will be creating a survey on survey monkey to find out more about my audience. This will enable me to focus my advertisements correctly and efficiently. I used common market research questions from https://blog.alexa.com/market-research-questions/ to formulate the survey. I chose this method because it was easier and would deliver similar results to a focus group. The main reason I decided to do a study online was because of the ease of access. By completing a survey, online users are not limited to the ways to which they can respond to questions. By completing the survey online, it also reaches a broader audience, which is something that is needed to create a successful recollection of data. A link to the survey can be found here: https://www.surveymonkey.co.uk/r/KZ8N9L3 . The results of this...

Behind a good business is the right product. It is mostly my role to make sure that the product that I am going to sell is of excellent quality. It is best not to oversell my image when I first decided I was going to create a brand I wanted it to be considered a luxury, however as I am progressing I understand that creating something of luxury quality is something I cannot deliver at this particular point in time. Quality of service is something that I am going to have to push to be recognised for my hard work. The more the product sells, and is accompanied by compliments from customers, the company will be able to work off word of mouth. To be successful within this realm, I will be making sure that business promises will be in line with what I can deliver. Trust is essential when developing a consumer and customer base. It is crucial that I implement these factors.

For my brand, I want something clean, yet sophisticated. I want my logo, website, social media and other forms of medium to elude this too. I want to create a brand that is modern yet classical at the same time. I want this look because customers are more likely to trust a brand that they know has been around for a long time rather than a business that is starting up. This week I was challenged to create a logo, something that customers will be able to recognise me from. It was advised on Wiki to get a logo made by a professional, however since I am a media specialist it is only right that I create it myself. Here are the logos that I have made: I know that I want something clean, but it also needs a tag line. The colours I have chosen for my logo are black and white. I have chosen these colours because they are simple and contrast well against each other. After I created these logos, I looked back and noticed that there was a lack of personality, slogan and colour. There ...

It is great having a brand name, but mostly what I need is a slogan. Most of the more prominent companies that have a large following can be known for their slogans rather than the brand name themselves. The tagline or catchphrase can be used as something that people will talk about and will use as a final factor on whether or not they would like to purchase a product or not. Slogans should be something that lines up to the companies mission statement, they have to compliment each other well and be memorable. It was also noted on Wiki How, that this has to be something that is posted through products, advertisements and when I discuss my product with possible customers. The tips I have been able to learn his week are: - Keep the text as basic as you can -  All branded items should match the tone you hope to emit for your business.

If you think like a customer, you will gain customers. In this section I was challenged to answer two questions. 1. When you buy a product, why do you buy it? To answer question one, Majority of the time I buy items because I have seen them advertised somewhere else previously. On the odd occasion, I purchase items because I want them rather than needing them. If something is marketed well and is getting great reviews, I will be interested in the product myself and will want to try it for myself. The reasons as to why I buy products differ on the use of the product, in this case as I am focusing on baby items, I will comment on this. When purchasing baby products, I am more likely to buy something cute and something that not everyone else can get. I like the exclusivity of a product and having something that is one of a kind. 2. What makes you choose a particular brand? When purchasing branded items - which I rarely do, I look to see if they are something that is currently tre...

1.2 of Wiki Hows article is based upon deciding where I want to be seen as a brand and a business. This is important due to consumers and customers will be using this as a point of reference to contact you.  The purpose of this section is to get me thinking about what customers will see when they look at my brand, they need to know that it is a place where they can place their trust.  How do I want my brand to be perceived, is something that is pivotal and can necessarily make or break the business. I want to be able to provide my customers with something that is reliable, trustworthy and is worth it. From this section, I was able to deter that for the business it is essential to understand the image I am trying to portray and to be perceived in a particular light I have to be able to manipulate it that way and stick to it.  Petite Apparel's Mission: Knitted baby wear - Reliable, Comfortable, and Made Especially for You.

According to the work Wiki How there are three steps I need to follow in order to create a successful brand. 1. Creating an Authentic Look and Message 2. Gaining Customer Loyalty 3. Promoting Your Brand Point one starts with .pinpointing your mission' under this section wiki how highlights that I need to look at the service I will be providing my customers, what is the message I am trying to convey.   Why did you start this business? I started Petite Apparel because as a young girl I always used to see my Nan knitting and admired the products that she was able to make. After watching her create cardigans and more, I took an interest in knitting and the things I could create. Fast forward 15 years or so, my passion for knitting was ignited but producing the products was not something that was at the forefront of my mind. However, I have seen many friends create their own businesses whether it would be on Instagram, Facebook or anywhere else, I have been able to ...

For my final year project, I will be creating and establishing my own business. For a while now I have taken up the hobby of knitting and think that it is time that I create my own brand, selling what I make. I have decided to call my business 'Petite Apparel', as I will be focusing on baby clothes such as booties, mittens and hats. I know that building this final project will help me to create a future after university as I will be carrying it with me. To start, I will be looking into Journals and articles that look into building brands and use them as a referencing guide. From this I will move on to learn about building a brand and the importance of building a brand the right way and how to market efficiently. At the end of this module, I will be handing in a production pack, a research pack, a product and a website. This is something challenging for me. Previously, I have always focused on websites as a stand-alone, and because I am building a business, I will have...