Final Year Project

After seeing my logo and applying it to my social media accounts, I have decided to change it yet again, although I will not be making a significant change I will be changing it. I decided to change the logo because of the inspiration I gathered from Baby Mori. Similar to their business their logo is all one colour, but it looks sleek and sophisticated. On my previous logo, I had a coloured circle, and I decided to have added richness to my logo to add personality to my business. After seeing it live, I decided that there are different ways to incorporate colours and character and it does not matter if there is no colour on or in the logo. The website can exude colours, and social media platforms can have colours inflicted also. Here is my final logo, I am happy and content with my final decision, but I am most thankful for not having launched the business to revoke and change this. The logo is similar to the one I created before, I decided to outline the logo with black for mo...

At this point in time I believe that is too early for me to set up stalls, especially when I do not have anything to sell on them. However, I will be on the look out for events that will be happening in and around Birmingham. It is great to socialise and network with other businesses, so I will be looking forward to this adventure.

Part of having a business is having a website to sell on. I have been researching for a couple of days through YouTube and it has been a general consensus that shopify is one of the best eCommerce website hosts. I have decided that this is what I will be using to sell my items. I have been following this tutorial: https://www.youtube.com/watch?v=ykOqvTHdMVw and have found how to set up an account and use themes and upload products. In order to use Shopify I will have to input my bank information and start the 14 day free trial off which they currently have standing. The downfalls I have found at this current moment and things I need to work upon are: - Drafting what I want the website to look like - Taking images of products, editing them and then uploading them - Content I want on each page  These are a few factors a things I will need to do in order to make sure this website is the best it can be. 

Social media is something that is commonly used as a marketing strategy to boost visibility and increases your audience. It has been argued that social media is one of the best ways to build a brand, and this has been shown throughout my research pack. To generate an audience and to keep an audience, it is crucial to update and post regularly. However, to do that then I will have to have images ready to upload, which currently I do not have. I think, in the meantime while I set up and create my products, I will be using royalty free images to create a following until the launch of Petite Apparel. The images I will use will be images that consist of Yarn, Wool and complete projects. To post these, I will need to create some social media platforms with this business name. According to my research the best place to build a following, and populated platforms are: Instagram Facebook  Twitter So I will be making social media accounts on these three platforms. Links can be fou...

To promote my brand and ensure that I am spreading awareness about it, I have to create a strategy and a plan. Exposure is something that I will need to gain customers, and build a profitable business. The nature of my business is online, and I want to be able to acquire customers this way also. To do this, I will have to use the information from my survey and use it to my advantage.  There are advertising businesses which I can use to help promote my business. In this instance, I will be using Facebook ads to target the right demographic and enable recognition within the brand. I do also hope to gain customers through the use of market stalls and networking events. This will be something I will think about later on. I am not sure if I want to target magazines and print just of yet because I want to find out my bearings and find out what works and what does not before I spend money. Before I can share an advertisement, I will have to make an advertisement. This week I wan...

The feedback that was received by my audience allowed me to understand things through the eyes of a customer. At this current point, I have not yet had a customer that has given me feedback. This could be a good thing, but it could also be a bad thing.  Feedback is something that may deter the thoughts and opinions of other customers, if the feedback is good then more people are likely to purchase again or if it is bad then they will not. Talking to my customers will allow me to understand things and help me to improve on the matters at hand. It is important to listen to the customer because they are the people that I am trying to impress with my products, and it is them who I want to be able to trust me with their items.  In order to be able to carry out great customer service I will have to remember: 1. The customer is always right 2. Respond quickly and efficiently. 3. Make is personable

Many businesses sell baby attire. However, the sector I want to analyse is the knitted babywear sector. To find these businesses, I will be searching keywords into Google and see what activities show up. The businesses that I was able to find were: Mabli, Etsy and Muoi. These are the top three companies that sell knitted babywear. As we can see there is not a variety of businesses for customers to choose from; therefore I will not be inserting myself into a highly saturated industry. When scouting for these companies, I also stumbled across a baby business called ‘Baby Mori’. At first, I was not interested in them because they did not sell knitted garments; however, that does not mean that they are not competition for me. For this reason, I will be researching into this brand also. By researching into existing businesses, I will allow myself to understand where I stand as a business, look into what customers are into and learn from the previous companies have made before. I will be ...